( Disclosure: This story’s reporters are members of the NewsGuild, the union that represents Wirecutter and The New York Times.) Black Friday and Cyber Monday have historically been of vital importance to the site, which generates revenue for the newspaper by directing traffic to various products with a revenue-sharing deal on resulting sales. Wirecutter union’s extended strike over the long weekend threatens to hit the Times in its wallet. “And for your reference, casual employees work regular hours across the company. “All of the casual employees were scheduled to work during this period before the strike was announced,” the spokesperson wrote. In a statement to The Daily Beast, a New York Times spokesperson vehemently rejected any notion that they were bringing in “scab” labor. Of greatest urgency to management are positions manning Wirecutter’s social-media presence and back-end technical slots, sources told The Daily Beast. These staffers are not part of the fledgling Wirecutter union but do take on shifts at the e-commerce site when needed.Įmployees who do fill in for the striking staffers will likely be tasked with giving the website the appearance of being fully staffed during the historically busy shopping weekend. In response, two people familiar with the matter confirmed to The Daily Beast, the Times has begun recruiting “casual employees” to fill the void created by the multi-day strike, which begins at midnight heading into Thanksgiving. In an effort to ramp up pressure on Times brass, the Wirecutter union this week announced a strike for the Thanksgiving holiday weekend and urged readers to not purchase products through their site, striking at a source of revenue for the paper. Times management and the union representing staffers at the paper’s product review page have been deadlocked for nearly two years in negotiating an initial collective bargaining agreement. In an effort to minimize the financial impact of unionized staffers at Wirecutter striking on Black Friday, The New York Times has attempted to recruit “scab” labor to work the ecommerce website for the lucrative shopping weekend, The Daily Beast has learned.
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